Monthly Archives: May 2010

Google AdWords and the New Marketing

I don’t know. There’s a big part of retro me that really resents the New Marketing. This is where you scramble, lie, cheat, and do whatever’s necessary to drive traffic to your site and sell stuff.* Yes, we want to sell tracks and CDs. But I just hate the concept that New Marketing is the way to do it.

I got a voucher recently for a $100 credit for Google AdWords. Just as an experiment, I decided to go ahead and set up an account and see what would happen.

Amazingly, it worked. Even with the clumsy choice of trigger names, it actually did drive traffic to this site.

Results of AdWords campaign

Here’s the number of visitors to this site over the period the AdWords campaign was running.

It didn’t really result in any sales that I can tell, but there’s probably other reasons for that.

*The King of Self-Promoters (no point in giving him yet more publicity by adding his name here) wrote a book which he titled “The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman“. In an interview he said that he crowdsourced the title; that is, he put a bunch of adwords keywords out there and scientifically distilled the results to get a title that would be most likely to sell. Basically the content is irrelevant. Once you’ve sold a physical book, it’s highly unlikely you’ll get a return. Part of me admires his approach, part of me is disgusted by it.

last updated 2010 may